The number of Japanese students coming to Australia to get higher education has decreased in recent years. Austrade's Tokyo office and Tourism Australia have already launched a campaign to benefit from the failure of Japan's universities to produce globally smart and sharp-witted staff to compete on the international level.
An Australian campaign "The Step UP" is intended to attract more Japanese university students to get education here and pursue further study and internships.
The head of Tourism Australia in Japan, Kaz Hori, considers that the program was beneficial to Australia as it allowed the country to present all education options such us essay writing to attract foreign students from Japan.
He said: "Australia is the pre-eminent destination for school excursions from Japan and attracts a large number of short-term language students each year. What this initiative outlines is the next step in the career development of young Japanese, providing them with a step-up opportunity to compete in a globalised world."
Nowadays, the youth is more reluctant to go abroad to get education than it’s parents’ generation. This is the reason for appearance of insular employees. Moreover, there is a great risk for Japanese students that they won’t have the knowledge of English at high level to compete with other students from China, South Korea and India. Today Japan does not have enough globally literate people who could negotiate the challenges of international business.